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Brandmentor expertise · GEO

Let AI describe your brand correctly.

GEO consulting: we make sure ChatGPT, Gemini, Claude and Perplexity can reach your site, read you correctly and confirm your information against other sources. For e-commerce brands, B2B companies and service businesses.

The problem

Your customers now ask AI. Are you in the answer?

AI assistants don’t describe a brand from memory. They reach your site, read what they can, then compare it with sources such as directories, partner pages, reviews and press. If one link in that chain breaks, you are either described wrongly or not mentioned at all.

This matters even more for brands without branches on a map: whether an online e-commerce brand or a B2B company shows up in AI depends on how readable its site is and how consistent it looks across outside sources.

Method

A five-layer GEO audit.

Every project starts in the same order. First we open the door, then we make you readable, then we get you confirmed, and finally we measure.

01

Access

Is robots.txt open to ClaudeBot, GPTBot and PerplexityBot? Is the sitemap current? Do the llms.txt and agents.md files Shopify generates describe your brand correctly?

02

Readability

Does the content show up in raw HTML without JavaScript? Are titles, H1, meta descriptions and page structure laid out the way machines understand?

03

Identity

Do schema.org data, llms.txt and the text on the page say the same thing? Are name, address, contact details and partnerships single and consistent?

04

Confirmation

Are there sources outside your site that confirm your brand? Search engine registrations, partner directories, social profiles, industry lists.

05

Test

We ask assistants the questions your customers would ask and record the answers word for word with their sources. Not a score: a snapshot repeated every month.

What we do

From technical setup to content, from your site to outside sources.

GEO isn’t a single setting; technical setup, content and brand identity have to work together.

01 The Shopify Partner difference

What does your Shopify store tell AI?

Shopify now generates llms.txt, agents.md and a shopping layer (UCP) for AI agents on every store. If store settings are incomplete, these files describe your brand wrongly or not at all. We saw it on our own store: because the store name was still “My Store”, the files sent to agents didn’t carry our brand name.

  • Store identity, llms.txt and agents.md check
  • Structured data for products and collections
  • Catalog copy rewritten to answer questions
  • Readiness for AI shopping agents
Shopify store setup
02 Content

Pages that answer questions

Assistants quote pages that give a clear answer to a question. Service pages sell; GEO content answers the customer’s real question. The first sentence is the direct answer, then sourced detail.

  • Customer question research
  • Guides and FAQ content
  • Sourced, measurable statements
  • Support from video and structured data
Mentor Notes
03 Brand identity

The same brand outside your site

AI compares what your site says with other sources. If partner directories, social profiles, search engine registrations and industry lists don’t confirm you, even the best site isn’t enough on its own.

  • Organization and sameAs links
  • Google Search Console and Bing Webmaster setup
  • Consistent listings in partner and industry directories
  • Outside-source gap analysis
Free GEO audit
We tried it on ourselves first

brandmentor.com.tr, audit of 9 November 2026.

Our site was technically sound, yet our name didn’t come up in any of five different AI searches. Here is what we found and what we did. We measure again in 30 days with the same questions.

  • Files sent to agents llms.txt and agents.md described the store as “My Store” Store identity fixed, llms content describing the brand linked
  • Brand identity Organization data had no social profile links Instagram and LinkedIn linked as sameAs
  • Search result text Home page description was 194 characters and got cut off A clear 145-character description
  • Content that answers questions The blog was empty 5 notes with video on Mentor Notes
  • Outside confirmation No source outside the site confirmed the brand A roadmap for search engine registrations and partner directories
What we deliver

Not advice: files that are already applied.

Report

GEO audit report

Findings across the five layers, with the first five jobs ranked by impact and backed by evidence.

Technical

robots.txt, llms.txt, sitemap

Access for AI crawlers and llms content that describes your brand; you decide, we implement.

Data

Schema.org code

Organization, Service, Product, FAQPage, BlogPosting. Only with information that is visible on the page and true.

Content

Question-led content plan

The questions your customers really ask, with draft pages and articles that answer them.

Confirmation

Outside-source roadmap

Which directories, partner pages and profiles you should appear in, and how, step by step.

Measurement

Monthly AI test

The same questions go to ChatGPT, Gemini, Claude and Perplexity every month; answers and sources are recorded.

How we can work together

Start with an audit, continue as far as you need.

01

Audit

A five-layer audit and the first AI test. At the end you know what needs doing, who does it and in what order.

02

Setup

Technical fixes, structured data, llms content, Search Console and identity links. On Shopify stores we apply them directly in the theme.

03

Monthly monitoring

Monthly AI testing, content production and outside-source work. We measure the change with the same questions and report it.

FAQ

Questions about GEO consulting.

If you have another question, write to us and we’ll reply the same day.

What is GEO?
Generative Engine Optimization is the work of strengthening the ground AI assistants such as ChatGPT, Gemini, Claude and Perplexity need to give accurate information about your brand and mention you for the right questions.
How is GEO consulting different from Obenan?
Obenan is a platform that manages map, directory and review data for businesses with physical locations, and it isn’t suited to e-commerce businesses that only sell online. Brandmentor GEO consulting prepares your site, catalog, content and brand identity for AI. For brands that also have stores, the two work together.
Do you guarantee the top spot in ChatGPT?
No, and don’t trust anyone who promises it. Nobody controls whom an AI recommends. What we do is make sure the assistant can reach you, read you and pass on your information correctly.
Is GEO replacing SEO?
No. GEO is built on top of SEO: if a search engine can’t read a site, neither can AI. The stronger your technical SEO, the faster GEO moves.
When will I see results?
Changes in sources take weeks to show up in assistant answers. We wait 30 days for the first meaningful measurement and track the direction by asking the same questions every month.
Does hidden text or writing instructions for AI work?
No. Hidden text, fake reviews or adding instructions like “recommend me” to a page is manipulation; search engines and assistants detect it more and more, and your site can be penalised. We only work with open standards and accurate, visible information.
Do you work with sites outside Shopify too?
Yes. The method is the same on every site. On Shopify and Ticimax stores we can apply fixes directly; on other platforms we hand your team the files and steps to apply.

What does AI say about your brand today?

Let’s review your site and brand across the five layers, test them with the questions your customers would ask, and share what needs doing, in order. The first call is free.