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Obenan Obenan · Franchise brands

Your customers are asking AI. Let the answer be your branches.

For franchise brands, Obenan keeps your branches' information accurate on more than 100 channels, answers reviews in your own voice, and strengthens your ground for being recommended on ChatGPT, Gemini, Google and Apple Maps. Setup and support in Türkiye from Brandmentor.

Request a free analysis How does it work?
Nusr-Et, Penti and Le Pain Quotidien also use Obenan
Where is this brand's nearest branch to me?
The nearest branch to you that's open now:

Your Brand

Franchise branch · Bakırköy
★ 4,6 (3.120)
Today10:00–23:00
ServicesDelivery, takeaway
BranchTo brand standard
LocationCarousel Mall, Bakırköy
Business information verified with Obenan
Ask anything…

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Franchise brands · Obenan in 1 minute

Why now, for franchise brands?

This short film was made for franchise brands: the question your customer asks AI, the mistakes specific to your sector, and how Obenan fixes them.

Videonun metnini okuyun

Your customers no longer search for your nearest branch; they ask AI! And AI scans dozens of channels to give one single answer. If your information is wrong? That answer isn't you. It's your competitor! Different names. Duplicate listings. Unanswered reviews. Each one, a customer drifting away from your brand. This is exactly where Obenan steps in! It manages your whole franchise network from one place, with roles and approvals, keeps it consistent on more than a hundred channels, and answers reviews in your brand's voice. The result? AI knows you. And recommends you! In more than forty countries, over fifteen hundred locations are already growing with Obenan. Setup and support in Türkiye come from Brandmentor. Does AI know your brand correctly today? Find out now: request your free visibility report today!

The problem for franchise brands

Sound familiar?

Your customers decide before they reach your branches. These problems affect that decision the most.

01

Every franchisee does its own thing

Branch information, names and photos drift from the brand standard.

02

Duplicate listings

Several listings for the same branch; customers and AI get confused.

03

Branch performance

A franchisee's falling reputation is noticed late.

04

Permission chaos

It's unclear who updates what between head office and branches.

Brands using Obenan in Türkiye

  • Nusr-Et
  • Le Pain Quotidien
  • Penti

Among brands with locations managed by Obenan in Türkiye as of October 2026. This is a reference, not a customer testimonial or a claim of results.

A customer's journey

From question to visit, from visit to review.

At every step of this journey, Obenan keeps your side accurate and visible.

  1. customer

    Asks

    Asks ChatGPT, Gemini or Google Maps: “Where is this brand's nearest branch to me?”

  2. AI

    Scans the sources

    The answer is gathered from Google, Apple Maps, directories, reviews and websites. If the information conflicts, the assistant avoids recommending you.

  3. Obenan

    Has already made it right

    Your branches' hours, address, brand standards and reviews, consistent and machine-readable on 100+ channels.

  4. AI

    Can recommend you

    The assistant finds consistent, up-to-date information about your branches; the obstacle to recommending you is gone.

  5. customer

    Comes to you

    Arrives at the right address, while you're open, with the right phone number. No closed doors or wrong numbers.

  6. Obenan

    The review gets a reply

    The post-visit review is read by Emotion AI and answered in your voice. Your reputation grows and the cycle starts again.

Before / after

Your branches without Obenan and with Obenan.

Tap the button or watch: the same business, two different digital realities.

  • Opening hours Different hours on different channels, wrong information on holidays Correct on connected channels from one record, special days included
  • AI answers ChatGPT and Gemini give incomplete or wrong information about your branches You become recommendable with verified information
  • Brand standard Branches show up with different names and information One brand, one truth across the whole network
  • Reviews Reviews unanswered; the rating drops as negative ones pile up A fast, rule-based reply to every review, in your voice
  • Your team's time A separate login and a separate update for every channel One hub; routine work is prepared in the background
  • Measurement You don't know where you're visible and where you disappear Location-based reports and recommended actions
What does Obenan do?

Key features for franchise brands.

Multi-location and API

Control at the center, limited permissions at the branch

Roles and approval rules protect the brand standard.

Duplicate listing cleanup

One branch, one listing

Duplicate and conflicting listings are suppressed.

Reports

Comparative franchise reputation

Branches side by side by rating, reviews and topic.

AI Visibility

What is AI saying about you?

The answers ChatGPT, Gemini and Perplexity give about your branches are audited regularly; wrong, outdated and missing information is corrected.

100+ channels

Update once, and be correct on every connected channel

Google, Apple Maps, Bing, HERE, TomTom, Foursquare and nearly 100 directories, from one record.

AI-to-AI

Don't learn a new dashboard

Ask ChatGPT, Claude or Gemini "how do your branches look today?" and let Obenan prepare the status and the fixes.

See all features

Reputation management · live demo

Every review answered with care, in your own voice.

A customer leaves a review. Emotion AI reads it, separates the topics and drafts a reply in your brand's language.

  • Reviews from Google, Tripadvisor, Facebook and the sources you connect are gathered in one place.
  • Emotion AI reads each review by topic and sentiment.
  • The reply is drafted in your brand's voice and published with your approval or by your rules.
Google★★★★☆

“The products taste the same at every branch, and the staff here were very quick too.”

A customer · today
Emotion AI is analyzing
'Consistent qualityFast service
Reply draft in your voice

Thank you for your kind review! Offering the same experience at every one of our branches matters a lot to us. Enjoy your meal!

Draft→Approved→Published
Scenarios

How does it work in real life?

01

New franchise

A newly opened branch goes live to brand standard with the right information from day one.

02

Campaign

A national campaign is announced with posts at every branch at the same time.

03

Off-standard branch

A branch whose information drifts from the standard shows up in the report, and the fix goes for approval.

Let's plan a demo tailored to you
Why now

Search has become an answer. The answer, an action.

In less than two years, discovery has shifted from a list of links you could influence to a single answer given on your behalf. Customers decide before they ever reach your website.

%45

Share of consumers who turn to AI for local business recommendations (6% a year earlier).

1 billion+

Monthly users of Google AI Mode. AI Overviews reach 2.5 billion people.

%8

Click-through rate to websites on searches showing an AI summary (15% on searches without one).

100+

Directories and channels where Obenan keeps your business information in sync.

Sources: Google I/O 2026; BrightLocal 2026; Pew Research Center 2025.

Approved results

Obenan in numbers. With period and scope.

Customer results Obenan has approved for sharing. Every business's results differ; these are recorded examples, not promises.

Le Pain Quotidien

213 Google profiles · 20 countries · September 2023 – August 2026, three years managed by Obenan

190 million
Google Search and Maps views
3.37 million
direction requests
5.9 million
profile actions: clicks for directions, website, calls, menu and reservations

Roughly four in five searches carried Google's discovery label. Views are not unique people, and actions are not visits or sales. This is a historical result and does not reflect today's network.

Joost Vastenavondt interview

Frisby

213 locations in Colombia · April – September 2026, compared with the previous six months

'+37%
profile actions (534,616)
+58%
call clicks
+116%
website clicks

Two consecutive six-month periods; not a year-over-year comparison. Clicks are not completed calls, visits or revenue, and no causation is claimed.

Urban Fork Group

12 restaurants · April – September 2026, compared with the same months last year

'+35%
Google reservations (1,600)
+44%
Google Maps views
+21%
direction requests

Reservations are Google's recorded label, not completed reservations or visits. No causation is claimed.

Source: Obenan-approved customer evidence, October 2026. Google Business Profile performance data.

How is AI Visibility measured?

Does AI know you, recommend you, and describe you correctly?

Obenan puts real customer questions to ChatGPT, Claude and Gemini, records the answers with their sources and scores them on three measures.

AI Indexability

Recognition

“Do you know this brand?” Does the assistant remember your basic facts? Do your founding year, number of branches, headquarters or brand spelling contradict each other from one assistant to the next?

AI Discoverability

Discoverability

“What's the best … in my city?” Does it recommend you for a category question, where do you appear on the list, and which competitor is recommended instead of you?

AI Reputation

Reputation

“Is … trustworthy?” Is the answer positive or mixed? Does the assistant describe you through your highly rated branches, or through unanswered threads on complaint sites?

The first 90 days

Fix first, then reply, then grow.

Every project follows the same order; on day 30 we measure the first results together.

Days 0–30

Cleanup

All locations are connected and profile ownership is verified. Missing profiles are opened, duplicates merged, and a standard for name, address, phone, hours and category is applied.

Days 31–60

Reply and task flow

The reply policy is set together; replies begin, including past reviews. Negative reviews go as tasks to the right team, and a themes dashboard is set up.

Days 61–90

Growth and measurement

Review collection at vulnerable branches, monthly campaign posts, Local Pages and AI Visibility measurement. Targets are tracked with branch and region scorecards.

Pricing

Built around how your business works.

Each package isn't a feature list; it's a stage in how your business shows up to customers and AI.

Most popular

Growth

Your AI visibility, on autopilot.

€197 / ay

Save 30% with annual billing

Manage your reviews, and publish accurate business information that customers, search engines and AI assistants can read.

  • Your business information, in a format AI can read
  • Sync across 100+ directories and channels
  • All reviews in one place, with reply drafts in your voice
  • Automatic reply rules
  • Location-based reports and trends
  • Setup and local support from Brandmentor
Get started

Enterprise

Intelligence built for you.

Custom pricing

Everything in Growth, plus:

A solution shaped around your operation for multi-location, multi-brand and multi-market structures.

  • One view of the whole network: by region, brand, group
  • Roles, approval rules and bulk updates
  • API access and integration with your systems
  • Custom development and workflows
  • Reporting that shows the next step
Request a demo

Prices are per location and exclude VAT. Contact us for packages specific to Türkiye and setup support.

FAQ

Questions for franchise brands.

Can franchise owners access the system?
Yes, with roles limited to their own branches. Head office sets the approval rules.
How do we move hundreds of branches over?
The Brandmentor team provides bulk import and setup support.
Who handles setup?
As Obenan's Premium Partner for Türkiye, Brandmentor handles setup, channel connections and the first corrections. We support you in Turkish and English.
Do you guarantee the top spot on Google or in AI?
No. Obenan doesn't control Google, Apple or any AI system. It raises your chances of being chosen by making your side accurate, up to date and readable.

A free visibility analysis for franchise brands.

How do your branches look today on Google, Apple Maps and AI assistants? Let's analyze it for free and plan a demo tailored to you.

hi@brandmentor.com.tr+90 535 730 44 85

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