Obenan · Hotels and accommodation
Your guests are asking AI. Let the answer be your hotel.
For hotels and accommodation, Obenan keeps your hotel's information accurate on more than 100 channels, answers reviews in your own voice, and strengthens your ground for being recommended on ChatGPT, Gemini, Google and Apple Maps. Setup and support in Türkiye from Brandmentor.
Nusr-Et, Penti and Le Pain Quotidien also use Obenan
Your Hotel
Boutique hotel · BodrumOther industries
Why now, for hotels and accommodation?
This short film was made for hotels and accommodation: the question your customer asks AI, the mistakes specific to your sector, and how Obenan fixes them.
Videonun metnini okuyun
Your guests no longer choose a hotel from a catalog; they ask AI! And AI scans dozens of channels to give one single answer. If your information is wrong? That answer isn't you. It's your competitor! Missing amenities. An old phone number. Unanswered reviews. Each one, a guest going to another hotel. This is exactly where Obenan steps in! It manages your hotel's information and amenities from one place, keeps them accurate on more than a hundred channels, and answers guest reviews in your own voice. The result? AI knows you. And recommends you! In more than forty countries, over fifteen hundred locations are already growing with Obenan. Setup and support in Türkiye come from Brandmentor. Is AI recommending your hotel today? Find out now: request your free visibility report today!
Sound familiar?
Your guests decide before they reach your hotel. These problems affect that decision the most.
Amenities look incomplete
Information like the pool, beach, parking and pet policy is missing or wrong on most channels.
Reviews in dozens of sources
Google, Tripadvisor, booking sites… You can't see guest feedback in one place.
The international guest's assistant
Tourists plan their trips with AI; if the assistant can't find enough data about you, it recommends another hotel.
Season changes
Season opening and closing dates and restaurant and spa hours stay un-updated.
Brands using Obenan in Türkiye
- Avantgarde Collection
- Stay Lab Taksim
- KestelINN Alaçatı
Among brands with locations managed by Obenan in Türkiye as of October 2026. This is a reference, not a customer testimonial or a claim of results.
From question to visit, from visit to review.
At every step of this journey, Obenan keeps your side accurate and visible.
-
guest
Asks
Asks ChatGPT, Gemini or Google Maps: “Can you recommend a beachfront, family-friendly hotel in Bodrum?”
-
AI
Scans the sources
The answer is gathered from Google, Apple Maps, directories, reviews and websites. If the information conflicts, the assistant avoids recommending you.
-
Obenan
Has already made it right
Your hotel's hours, address, amenities and reviews, consistent and machine-readable on 100+ channels.
-
AI
Can recommend you
The assistant finds consistent, up-to-date information about your hotel; the obstacle to recommending you is gone.
-
guest
Comes to you
Arrives at the right address, while you're open, with the right phone number. No closed doors or wrong numbers.
-
Obenan
The review gets a reply
The post-visit review is read by Emotion AI and answered in your voice. Your reputation grows and the cycle starts again.
Your hotel without Obenan and with Obenan.
Tap the button or watch: the same business, two different digital realities.
- Opening hours ✕Different hours on different channels, wrong information on holidays ✓Correct on connected channels from one record, special days included
- AI answers ✕ChatGPT and Gemini give incomplete or wrong information about your hotel ✓You become recommendable with verified information
- Hotel amenities ✕Amenities look incomplete or contradictory ✓Amenities published under the right categories on connected channels
- Reviews ✕Reviews unanswered; the rating drops as negative ones pile up ✓A fast, rule-based reply to every review, in your voice
- Your team's time ✕A separate login and a separate update for every channel ✓One hub; routine work is prepared in the background
- Measurement ✕You don't know where you're visible and where you disappear ✓Location-based reports and recommended actions
Key features for hotels and accommodation.
Let AI know you when someone says "family hotel"
Your amenities, categories and services are published as structured data assistants can read.
Tripadvisor and Google reviews together
Reviews in different languages in one place, each answered in your voice.
"Do you accept pets?" never goes unanswered
Frequent questions are answered from your approved hotel information.
What is AI saying about you?
The answers ChatGPT, Gemini and Perplexity give about your hotel are audited regularly; wrong, outdated and missing information is corrected.
Update once, and be correct on every connected channel
Google, Apple Maps, Bing, HERE, TomTom, Foursquare and nearly 100 directories, from one record.
Don't learn a new dashboard
Ask ChatGPT, Claude or Gemini "how does your hotel look today?" and let Obenan prepare the status and the fixes.
Every review answered with care, in your own voice.
A guest leaves a review. Emotion AI reads it, separates the topics and drafts a reply in your brand's language.
- Reviews from Google, Tripadvisor, Facebook and the sources you connect are gathered in one place.
- Emotion AI reads each review by topic and sentiment.
- The reply is drafted in your brand's voice and published with your approval or by your rules.
“The room was spotless and breakfast was generous. The pool was a little crowded, but the staff helped with everything.”
A guest · todayThank you for your lovely review! Our pool gets lively in the summer months; worth noting it's much quieter in the mornings. We'd love to welcome you back.
How does it work in real life?
Season opening
The opening date and new amenities are updated on every channel the same day; assistants know you're "open" again.
An international guest's question
A tourist asks Gemini for "a hotel with a kids' club"; because your amenities are recorded under the right categories, they find you.
A wave of reviews
Reviews after a busy weekend are summarized by Emotion AI: cleanliness gets praise, check-in time gets complaints.
Search has become an answer. The answer, an action.
In less than two years, discovery has shifted from a list of links you could influence to a single answer given on your behalf. Customers decide before they ever reach your website.
Share of consumers who turn to AI for local business recommendations (6% a year earlier).
Monthly users of Google AI Mode. AI Overviews reach 2.5 billion people.
Click-through rate to websites on searches showing an AI summary (15% on searches without one).
Directories and channels where Obenan keeps your business information in sync.
Sources: Google I/O 2026; BrightLocal 2026; Pew Research Center 2025.
Does AI know you, recommend you, and describe you correctly?
Obenan puts real customer questions to ChatGPT, Claude and Gemini, records the answers with their sources and scores them on three measures.
Recognition
“Do you know this brand?” Does the assistant remember your basic facts? Do your founding year, number of branches, headquarters or brand spelling contradict each other from one assistant to the next?
Discoverability
“What's the best … in my city?” Does it recommend you for a category question, where do you appear on the list, and which competitor is recommended instead of you?
Reputation
“Is … trustworthy?” Is the answer positive or mixed? Does the assistant describe you through your highly rated branches, or through unanswered threads on complaint sites?
Fix first, then reply, then grow.
Every project follows the same order; on day 30 we measure the first results together.
Cleanup
All locations are connected and profile ownership is verified. Missing profiles are opened, duplicates merged, and a standard for name, address, phone, hours and category is applied.
Reply and task flow
The reply policy is set together; replies begin, including past reviews. Negative reviews go as tasks to the right team, and a themes dashboard is set up.
Growth and measurement
Review collection at vulnerable branches, monthly campaign posts, Local Pages and AI Visibility measurement. Targets are tracked with branch and region scorecards.
Built around how your business works.
Each package isn't a feature list; it's a stage in how your business shows up to customers and AI.
Growth
Your AI visibility, on autopilot.
Save 30% with annual billing
Manage your reviews, and publish accurate business information that customers, search engines and AI assistants can read.
- Your business information, in a format AI can read
- Sync across 100+ directories and channels
- All reviews in one place, with reply drafts in your voice
- Automatic reply rules
- Location-based reports and trends
- Setup and local support from Brandmentor
Enterprise
Intelligence built for you.
Everything in Growth, plus:
A solution shaped around your operation for multi-location, multi-brand and multi-market structures.
- One view of the whole network: by region, brand, group
- Roles, approval rules and bulk updates
- API access and integration with your systems
- Custom development and workflows
- Reporting that shows the next step
Prices are per location and exclude VAT. Contact us for packages specific to Türkiye and setup support.
Questions for hotels and accommodation.
Do reviews from booking sites come in too?
We have more than one hotel. Can we manage them from one hub?
Who handles setup?
Do you guarantee the top spot on Google or in AI?
A free visibility analysis for hotels and accommodation.
How does your hotel look today on Google, Apple Maps and AI assistants? Let's analyze it for free and plan a demo tailored to you.
Choose your industry.
For every industry, we've explained in detail the benefit Obenan brings.
Industry tour · Part 2/30
You've finished this part.